Reducing the negative effects of sales promotions in supply chains using genetic algorithms

Tina O Donnell, Paul K. Humphreys, Ronan T. McIvor, Liam P. Maguire. Reducing the negative effects of sales promotions in supply chains using genetic algorithms. Expert Syst. Appl., 36(4):7827-7837, 2009. [doi]

Authors

Tina O Donnell

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Paul K. Humphreys

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Ronan T. McIvor

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Liam P. Maguire

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