Positioning predictive analytics for customer retention

Brian O'Flaherty, Ciara Heavin. Positioning predictive analytics for customer retention. Journal of Decision Systems, 24(1):3-18, 2015. [doi]

Authors

Brian O'Flaherty

This author has not been identified. Look up 'Brian O'Flaherty' in Google

Ciara Heavin

This author has not been identified. Look up 'Ciara Heavin' in Google