Lanndon A. Ocampo, Orlyn Besabella, Marife Fallore, Adelfa Rose Guinandal, Angel Merabueno, Celbert Mirasol Himang, Kafferine D. Yamagishi. An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry. IJABIM, 12(3):1-28, 2021. [doi]
@article{OcampoBFGMHY21,
title = {An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry},
author = {Lanndon A. Ocampo and Orlyn Besabella and Marife Fallore and Adelfa Rose Guinandal and Angel Merabueno and Celbert Mirasol Himang and Kafferine D. Yamagishi},
year = {2021},
doi = {10.4018/ijabim.20210701.oa11},
url = {https://doi.org/10.4018/ijabim.20210701.oa11},
researchr = {https://researchr.org/publication/OcampoBFGMHY21},
cites = {0},
citedby = {0},
journal = {IJABIM},
volume = {12},
number = {3},
pages = {1-28},
}