Udechukwu Ojiako, Maxwell Chipulu, Andrew Graesser. Correlating service touch-point preferences with engagement parameters. Industrial Management and Data Systems, 112(5):766-785, 2012. [doi]
@article{OjiakoCG12,
title = {Correlating service touch-point preferences with engagement parameters},
author = {Udechukwu Ojiako and Maxwell Chipulu and Andrew Graesser},
year = {2012},
doi = {10.1108/02635571211232334},
url = {http://dx.doi.org/10.1108/02635571211232334},
researchr = {https://researchr.org/publication/OjiakoCG12},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {112},
number = {5},
pages = {766-785},
}