Marc Oliver Opresnik. Digital Marketing Research - How to Effectively Utilize Online Research Methods. In Gabriele Meiselwitz, editor, Social Computing and Social Media. Communication and Social Communities - 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II. Volume 11579 of Lecture Notes in Computer Science, pages 444-451, Springer, 2019. [doi]
@inproceedings{Opresnik19,
title = {Digital Marketing Research - How to Effectively Utilize Online Research Methods},
author = {Marc Oliver Opresnik},
year = {2019},
doi = {10.1007/978-3-030-21905-5_34},
url = {https://doi.org/10.1007/978-3-030-21905-5_34},
researchr = {https://researchr.org/publication/Opresnik19},
cites = {0},
citedby = {0},
pages = {444-451},
booktitle = {Social Computing and Social Media. Communication and Social Communities - 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II},
editor = {Gabriele Meiselwitz},
volume = {11579},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-030-21905-5},
}