Rita Orji. Persuasion and Culture: Individualism-Collectivism and Susceptibility to Influence Strategies. In Rita Orji, Michaela Reisinger, Marc Busch, Arie Dijkstra, Agnis Stibe, Manfred Tscheligi, editors, Proceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016), Salzburg, Austria, April 5th, 2016. Volume 1582 of CEUR Workshop Proceedings, pages 30-39, CEUR-WS.org, 2016. [doi]
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