Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention

Carlos Orús, Raquel Gurrea, Carlos Flavián. Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention. Electronic Commerce Research, 17(4):661-700, 2017. [doi]

Authors

Carlos Orús

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Raquel Gurrea

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Carlos Flavián

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