María Óskarsdóttir, Bart Baesens, Jan Vanthienen. Profit-Based Model Selection for Customer Retention Using Individual Customer Lifetime Values. Big Data, 6(1):53-65, 2018. [doi]
@article{OskarsdottirBV18,
title = {Profit-Based Model Selection for Customer Retention Using Individual Customer Lifetime Values},
author = {María Óskarsdóttir and Bart Baesens and Jan Vanthienen},
year = {2018},
doi = {10.1089/big.2018.0015},
url = {https://doi.org/10.1089/big.2018.0015},
researchr = {https://researchr.org/publication/OskarsdottirBV18},
cites = {0},
citedby = {0},
journal = {Big Data},
volume = {6},
number = {1},
pages = {53-65},
}