Eric Overby, Sam Ransbotham. How Do Adopters Transition Between New and Incumbent Channels?. MIS Quarterly, 43(1), 2019. [doi]
@article{OverbyR19,
title = {How Do Adopters Transition Between New and Incumbent Channels?},
author = {Eric Overby and Sam Ransbotham},
year = {2019},
url = {https://misq.org/how-do-adopters-transition-between-new-and-incumbent-channels.html},
researchr = {https://researchr.org/publication/OverbyR19},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {43},
number = {1},
}