Gender Difference in the Credibility Perception of Mobile Websites: A Mixed Method Approach

Kiemute Oyibo, Yusuf Sahabi Ali, Julita Vassileva. Gender Difference in the Credibility Perception of Mobile Websites: A Mixed Method Approach. In Julita Vassileva, James Blustein, Lora Aroyo, Sidney K. D'Mello, editors, Proceedings of the 2016 Conference on User Modeling Adaptation and Personalization, UMAP 2016, Halifax, NS, Canada, July 13 - 17, 2016. pages 75-84, ACM, 2016. [doi]

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