Investigation of the Moderating Effect of Culture on Users' Susceptibility to Persuasive Features in Fitness Applications

Kiemute Oyibo, Julita Vassileva. Investigation of the Moderating Effect of Culture on Users' Susceptibility to Persuasive Features in Fitness Applications. Information, 10(11):344, 2019. [doi]

Authors

Kiemute Oyibo

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Julita Vassileva

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