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Mehmet Özdemir, Sander Van Goethem, Xander De Buysscher, Vincent Delrue, Arthur Verburgh, Alexander Van Gastel, Jouke Verlinden. Towards Understanding Customer Co-creation Experience for Mass Customization. In Tareq Z. Ahram, Christianne Falcão, editors, Advances in Usability, User Experience, Wearable and Assistive Technology - Proceedings of the AHFE 2020 Virtual Conferences on Usability and User Experience, Human Factors and Assistive Technology, Human Factors and Wearable Technologies, and Virtual Environments and Game Design, July 16-20, 2020, USA. Volume 1217 of Advances in Intelligent Systems and Computing, pages 143-149, Springer, 2020. [doi]

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