Mariola Palazon, Elena Delgado-Ballester, Maria Sicilia. Fostering brand love in Facebook brand pages. Online Information Review, 43(5):710-727, 2019. [doi]
@article{PalazonDS19,
title = {Fostering brand love in Facebook brand pages},
author = {Mariola Palazon and Elena Delgado-Ballester and Maria Sicilia},
year = {2019},
doi = {10.1108/OIR-05-2017-0175},
url = {https://doi.org/10.1108/OIR-05-2017-0175},
researchr = {https://researchr.org/publication/PalazonDS19},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {43},
number = {5},
pages = {710-727},
}