Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann. Mobile word-of-mouth - A grounded theory of mobile viral marketing. JIT, 24(2):172-185, 2009. [doi]
@article{PalkaPW09,
title = {Mobile word-of-mouth - A grounded theory of mobile viral marketing},
author = {Wolfgang Palka and Key Pousttchi and Dietmar G. Wiedemann},
year = {2009},
doi = {10.1057/jit.2008.37},
url = {http://dx.doi.org/10.1057/jit.2008.37},
tags = {grounded theory, mobile},
researchr = {https://researchr.org/publication/PalkaPW09},
cites = {0},
citedby = {0},
journal = {JIT},
volume = {24},
number = {2},
pages = {172-185},
}