Better Is Better? Signaling Paradoxes in Performance-Based Advertising

Ran Pan, Juan Feng 0001. Better Is Better? Signaling Paradoxes in Performance-Based Advertising. Information Systems Research, 36(2):1217-1227, 2025. [doi]

Authors

Ran Pan

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Juan Feng 0001

This author has not been identified. Look up 'Juan Feng 0001' in Google