The determinants of web page viewing behavior: an eye-tracking study

Bing Pan, Helene Hembrooke, Geri Gay, Laura A. Granka, Matthew K. Feusner, Jill K. Newman. The determinants of web page viewing behavior: an eye-tracking study. In Andrew T. Duchowski, Roel Vertegaal, editors, Proceedings of the Eye Tracking Research & Application Symposium, ETRA 2004, San Antonio, Texas, USA, March 22-24, 2004. pages 147-154, ACM, 2004. [doi]

@inproceedings{PanHGGFN04,
  title = {The determinants of web page viewing behavior: an eye-tracking study},
  author = {Bing Pan and Helene Hembrooke and Geri Gay and Laura A. Granka and Matthew K. Feusner and Jill K. Newman},
  year = {2004},
  doi = {10.1145/968363.968391},
  url = {http://doi.acm.org/10.1145/968363.968391},
  researchr = {https://researchr.org/publication/PanHGGFN04},
  cites = {0},
  citedby = {0},
  pages = {147-154},
  booktitle = {Proceedings of the Eye Tracking Research & Application Symposium, ETRA 2004, San Antonio, Texas, USA, March 22-24, 2004},
  editor = {Andrew T. Duchowski and Roel Vertegaal},
  publisher = {ACM},
  isbn = {1-58113-825-3},
}