基于用户相似度和特征分化的广告点击率预测研究 (Study on Advertising Click-through Rate Prediction Based on User Similarity and Feature Differentiation)

Shumin Pan, Na Yan, Jinkui Xie. 基于用户相似度和特征分化的广告点击率预测研究 (Study on Advertising Click-through Rate Prediction Based on User Similarity and Feature Differentiation). 计算机科学, 44(2):283-289, 2018. [doi]

@article{PanYX18,
  title = {基于用户相似度和特征分化的广告点击率预测研究 (Study on Advertising Click-through Rate Prediction Based on User Similarity and Feature Differentiation)},
  author = {Shumin Pan and Na Yan and Jinkui Xie},
  year = {2018},
  doi = {10.11896/j.issn.1002-137X.2017.02.048},
  url = {https://doi.org/10.11896/j.issn.1002-137X.2017.02.048},
  researchr = {https://researchr.org/publication/PanYX18},
  cites = {0},
  citedby = {0},
  journal = {计算机科学},
  volume = {44},
  number = {2},
  pages = {283-289},
}