B2C Failures: Toward an Innovation Theory Framework

Anil M. Pandya, Nikhilesh Dholakia. B2C Failures: Toward an Innovation Theory Framework. JECO, 3(2):68-81, 2005. [doi]

@article{PandyaD05a,
  title = {B2C Failures: Toward an Innovation Theory Framework},
  author = {Anil M. Pandya and Nikhilesh Dholakia},
  year = {2005},
  url = {http://www.igi-global.com/Bookstore/Article.aspx?TitleId=3456},
  researchr = {https://researchr.org/publication/PandyaD05a},
  cites = {0},
  citedby = {0},
  journal = {JECO},
  volume = {3},
  number = {2},
  pages = {68-81},
}