Anil M. Pandya, Nikhilesh Dholakia. B2C Failures: Toward an Innovation Theory Framework. JECO, 3(2):68-81, 2005. [doi]
@article{PandyaD05a, title = {B2C Failures: Toward an Innovation Theory Framework}, author = {Anil M. Pandya and Nikhilesh Dholakia}, year = {2005}, url = {http://www.igi-global.com/Bookstore/Article.aspx?TitleId=3456}, researchr = {https://researchr.org/publication/PandyaD05a}, cites = {0}, citedby = {0}, journal = {JECO}, volume = {3}, number = {2}, pages = {68-81}, }