The Influence of Advertisement in Fresh Milk Consumers' Behavior

Ioannis Papaioannou, Irene Tzimitra-Kalogianni, Eleni Tegkelidou. The Influence of Advertisement in Fresh Milk Consumers' Behavior. In Zacharoula Andreopoulou, Dionysis Bochtis, editors, Proceedings of the 7th International Conference on Information and Communication Technologies in Agriculture, Food and Environment, Kavala, Greece, September 17-20, 2015. Volume 1498 of CEUR Workshop Proceedings, pages 573-582, CEUR-WS.org, 2015. [doi]

Authors

Ioannis Papaioannou

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Irene Tzimitra-Kalogianni

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Eleni Tegkelidou

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