Visual Aesthetics of E-Commerce Websites: An Eye-Tracking Approach

Ilias O. Pappas, Kshitij Sharma, Patrick Mikalef, Michail N. Giannakos. Visual Aesthetics of E-Commerce Websites: An Eye-Tracking Approach. In 51st Hawaii International Conference on System Sciences, HICSS 2018, Hilton Waikoloa Village, Hawaii, USA, January 3-6, 2018. pages 1-10, AIS Electronic Library (AISeL), 2018. [doi]

@inproceedings{PappasSMG18,
  title = {Visual Aesthetics of E-Commerce Websites: An Eye-Tracking Approach},
  author = {Ilias O. Pappas and Kshitij Sharma and Patrick Mikalef and Michail N. Giannakos},
  year = {2018},
  url = {http://aisel.aisnet.org/hicss-51/cl/hci/5},
  researchr = {https://researchr.org/publication/PappasSMG18},
  cites = {0},
  citedby = {0},
  pages = {1-10},
  booktitle = {51st Hawaii International Conference on System Sciences, HICSS 2018, Hilton Waikoloa Village, Hawaii, USA, January 3-6, 2018},
  publisher = {AIS Electronic Library (AISeL)},
}