Insu Park, Jeewon Cho, H. Raghav Rao. The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models. Decision Sciences, 46(6):1109-1140, 2015. [doi]
@article{ParkCR15-0,
title = {The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models},
author = {Insu Park and Jeewon Cho and H. Raghav Rao},
year = {2015},
doi = {10.1111/deci.12176},
url = {http://dx.doi.org/10.1111/deci.12176},
researchr = {https://researchr.org/publication/ParkCR15-0},
cites = {0},
citedby = {0},
journal = {Decision Sciences},
volume = {46},
number = {6},
pages = {1109-1140},
}