Jaehong Park, Bin Gu, HoonYoung Lee. The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales. Electronic Commerce Research and Applications, 11(3):253-261, 2012. [doi]
@article{ParkGL12,
title = {The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales},
author = {Jaehong Park and Bin Gu and HoonYoung Lee},
year = {2012},
doi = {10.1016/j.elerap.2011.11.003},
url = {http://dx.doi.org/10.1016/j.elerap.2011.11.003},
researchr = {https://researchr.org/publication/ParkGL12},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {11},
number = {3},
pages = {253-261},
}