Sang-Cheol Park, Mark Keil. The Moderating Effects of Product Involvement on Escalation Behavior. JCIS, 59(3):218-232, 2019. [doi]
@article{ParkK19-4,
title = {The Moderating Effects of Product Involvement on Escalation Behavior},
author = {Sang-Cheol Park and Mark Keil},
year = {2019},
url = {https://www.tandfonline.com/doi/full/10.1080/08874417.2017.1328648},
researchr = {https://researchr.org/publication/ParkK19-4},
cites = {0},
citedby = {0},
journal = {JCIS},
volume = {59},
number = {3},
pages = {218-232},
}