Do-Hyung Park, Jumin Lee. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7(4):386-398, 2008. [doi]
@article{ParkL08:1,
title = {eWOM overload and its effect on consumer behavioral intention depending on consumer involvement},
author = {Do-Hyung Park and Jumin Lee},
year = {2008},
doi = {10.1016/j.elerap.2007.11.004},
url = {http://dx.doi.org/10.1016/j.elerap.2007.11.004},
researchr = {https://researchr.org/publication/ParkL08%3A1},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {7},
number = {4},
pages = {386-398},
}