Do-Hyung Park, Jumin Lee, Ingoo Han. The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. Int. J. Electronic Commerce, 11(4):125-148, 2007. [doi]
@article{ParkLH07-0,
title = {The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement},
author = {Do-Hyung Park and Jumin Lee and Ingoo Han},
year = {2007},
doi = {10.2753/JEC1086-4415110405},
url = {http://dx.doi.org/10.2753/JEC1086-4415110405},
researchr = {https://researchr.org/publication/ParkLH07-0},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {11},
number = {4},
pages = {125-148},
}