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The Impact of Functionality- and Non-Functionality-Based Product Associations on Product Return

Junyoung Park, Pengcheng Wang, Chunmian Ge, Ling Xue. The Impact of Functionality- and Non-Functionality-Based Product Associations on Product Return. In Joey F. George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer, editors, Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020. [doi]

Authors

Junyoung Park

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Pengcheng Wang

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Chunmian Ge

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Ling Xue

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