Geoffrey G. Parker, Marshall W. van Alstyne. Two-Sided Network Effects: A Theory of Information Product Design. Management Science, 51(10):1494-1504, 2005. [doi]
@article{ParkerA05-0, title = {Two-Sided Network Effects: A Theory of Information Product Design}, author = {Geoffrey G. Parker and Marshall W. van Alstyne}, year = {2005}, doi = {10.1287/mnsc.1050.0400}, url = {http://dx.doi.org/10.1287/mnsc.1050.0400}, tags = {design}, researchr = {https://researchr.org/publication/ParkerA05-0}, cites = {0}, citedby = {0}, journal = {Management Science}, volume = {51}, number = {10}, pages = {1494-1504}, }