Vikram Parmar, David V. Keyson, Cees deBont. Persuasive Technology for Shaping Social Beliefs of Rural Women in India: An Approach Based on the Theory of Planned Behaviour. In Harri Oinas-Kukkonen, Per F. V. Hasle, Marja Harjumaa, Katarina Segerståhl, Peter Øhrstrøm, editors, Persuasive Technology, Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008. Proceedings. Volume 5033 of Lecture Notes in Computer Science, pages 104-115, Springer, 2008. [doi]