Jeffrey Parsons, Katherine Gallagher, K. Dale Foster. Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. In HICSS. 2000. [doi]
@inproceedings{ParsonsGF00,
title = {Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content},
author = {Jeffrey Parsons and Katherine Gallagher and K. Dale Foster},
year = {2000},
url = {http://computer.org/proceedings/hicss/0493/04936/04936050abs.htm},
researchr = {https://researchr.org/publication/ParsonsGF00},
cites = {0},
citedby = {0},
booktitle = {HICSS},
}