Why Did the User Open the Email? - A Case Study in User Engagement

Pankati Patel, Uko Ebreso, Alexander Fisher, Patricia Morreale. Why Did the User Open the Email? - A Case Study in User Engagement. In Masaaki Kurosu, Ayako Hashizume, Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, Don Harris, Wen-Chin Li, Dylan D. Schmorrow, Cali M. Fidopiastis, Pei-Luen Patrick Rau, editors, HCI International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I. Volume 14054 of Lecture Notes in Computer Science, pages 179-193, Springer, 2023. [doi]

@inproceedings{PatelEFM23,
  title = {Why Did the User Open the Email? - A Case Study in User Engagement},
  author = {Pankati Patel and Uko Ebreso and Alexander Fisher and Patricia Morreale},
  year = {2023},
  doi = {10.1007/978-3-031-48038-6_12},
  url = {https://doi.org/10.1007/978-3-031-48038-6_12},
  researchr = {https://researchr.org/publication/PatelEFM23},
  cites = {0},
  citedby = {0},
  pages = {179-193},
  booktitle = {HCI International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I},
  editor = {Masaaki Kurosu and Ayako Hashizume and Aaron Marcus and Elizabeth Rosenzweig and Marcelo M. Soares and Don Harris and Wen-Chin Li and Dylan D. Schmorrow and Cali M. Fidopiastis and Pei-Luen Patrick Rau},
  volume = {14054},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-031-48038-6},
}