Modeling the Nonlinear Relationship Between Satisfaction and Loyalty with Structural Equation Models

Marcel Paulssen, Angela Sommerfeld. Modeling the Nonlinear Relationship Between Satisfaction and Loyalty with Structural Equation Models. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger, Wolfgang Gaul, editors, From Data and Information Analysis to Knowledge Engineering, Proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9-11, 2005. Studies in Classification, Data Analysis, and Knowledge Organization, pages 574-581, Springer, 2005. [doi]

Authors

Marcel Paulssen

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Angela Sommerfeld

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