Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior

Paul A. Pavlou, Mendel Fygenson. Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior. MIS Quarterly, 30(1):115-143, 2006. [doi]

Authors

Paul A. Pavlou

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Mendel Fygenson

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