Paul A. Pavlou, David Gefen. Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 15(1):37-59, 2004. [doi]
@article{PavlouG04,
title = {Building Effective Online Marketplaces with Institution-Based Trust},
author = {Paul A. Pavlou and David Gefen},
year = {2004},
doi = {10.1287/isre.1040.0015},
url = {http://dx.doi.org/10.1287/isre.1040.0015},
tags = {rule-based},
researchr = {https://researchr.org/publication/PavlouG04},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {15},
number = {1},
pages = {37-59},
}