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Research on the Influence of Content Presentation Mode of Online Video Comments on Consumer Interaction Behavior

Hong Peng, Junfang Cao. Research on the Influence of Content Presentation Mode of Online Video Comments on Consumer Interaction Behavior. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 13, Association for Information Systems, 2021. [doi]

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Hong Peng

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Junfang Cao

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