Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement - Empirical Evidence from China

Yuhong Peng, Yedi Wang, Jingpeng Li, Qiang Yang. Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement - Empirical Evidence from China. JTAER, 19(2):1580-1598, June 2024. [doi]

@article{PengWLY24,
  title = {Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement - Empirical Evidence from China},
  author = {Yuhong Peng and Yedi Wang and Jingpeng Li and Qiang Yang},
  year = {2024},
  month = {June},
  doi = {10.3390/jtaer19020077},
  url = {https://doi.org/10.3390/jtaer19020077},
  researchr = {https://researchr.org/publication/PengWLY24},
  cites = {0},
  citedby = {0},
  journal = {JTAER},
  volume = {19},
  number = {2},
  pages = {1580-1598},
}