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Display "Why" Higher than "How": How Display Positioning Affects Construal Level

Xixian Peng, Xinwei Wang, Dezhi Wu. Display "Why" Higher than "How": How Display Positioning Affects Construal Level. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

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Xixian Peng

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Xinwei Wang

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Dezhi Wu

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