Zou Peng, Bo Yu, Yuanyuan Hao. Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise. JCP, 6(3):484-488, 2011. [doi]
@article{PengYH11-0,
title = {Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise},
author = {Zou Peng and Bo Yu and Yuanyuan Hao},
year = {2011},
doi = {10.4304/jcp.6.3.484-488},
url = {http://dx.doi.org/10.4304/jcp.6.3.484-488},
tags = {reviewing},
researchr = {https://researchr.org/publication/PengYH11-0},
cites = {0},
citedby = {0},
journal = {JCP},
volume = {6},
number = {3},
pages = {484-488},
}