The Influence of the Centrality of Visual Website Aesthetics on Online User Responses: Measure Development and Empirical Investigation

Supavich (Fone) Pengnate, Rathindra Sarathy, Todd J. Arnold. The Influence of the Centrality of Visual Website Aesthetics on Online User Responses: Measure Development and Empirical Investigation. Information Systems Frontiers, 23(2):435-452, 2021. [doi]

Authors

Supavich (Fone) Pengnate

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Rathindra Sarathy

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Todd J. Arnold

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