NEW DETAILS EMERGE! Revealing the Effects of Clickbait Headlines on User Responses

Supavich (Fone) Pengnate, Alex Young, Jeffrey Chen. NEW DETAILS EMERGE! Revealing the Effects of Clickbait Headlines on User Responses. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Authors

Supavich (Fone) Pengnate

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Alex Young

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Jeffrey Chen

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