Machine learning for targeted display advertising: transfer learning in action

Claudia Perlich, Brian Dalessandro, Troy Raeder, Ori Stitelman, Foster J. Provost. Machine learning for targeted display advertising: transfer learning in action. Machine Learning, 95(1):103-127, 2014. [doi]

Authors

Claudia Perlich

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Brian Dalessandro

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Troy Raeder

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Ori Stitelman

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Foster J. Provost

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