An Exploratory Study of Operant Conditioning Theory as a Predictor of Online Product Selection

Victor Perotti, Patricia Sorce, Stanley Widrick. An Exploratory Study of Operant Conditioning Theory as a Predictor of Online Product Selection. JECO, 1(1):42-54, 2003. [doi]

Authors

Victor Perotti

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Patricia Sorce

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Stanley Widrick

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