Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices

Toon De Pessemier, Tom Deryckere, Kris Vanhecke, Luc Martens. Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices. IEEE Trans. Consumer Electronics, 54(2):709-713, 2008. [doi]

@article{PessemierDVM08,
  title = {Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices},
  author = {Toon De Pessemier and Tom Deryckere and Kris Vanhecke and Luc Martens},
  year = {2008},
  doi = {10.1109/TCE.2008.4560151},
  url = {http://dx.doi.org/10.1109/TCE.2008.4560151},
  researchr = {https://researchr.org/publication/PessemierDVM08},
  cites = {0},
  citedby = {0},
  journal = {IEEE Trans. Consumer Electronics},
  volume = {54},
  number = {2},
  pages = {709-713},
}