Shari Lawrence Pfleeger, Winifred Menezes. Marketing Technology to Software Practitioners. IEEE Software, 17(1):27-33, 2000. [doi]
@article{PfleegerM00,
title = {Marketing Technology to Software Practitioners},
author = {Shari Lawrence Pfleeger and Winifred Menezes},
year = {2000},
url = {http://www.computer.org:80/software/so2000/s1027abs.htm},
researchr = {https://researchr.org/publication/PfleegerM00},
cites = {0},
citedby = {0},
journal = {IEEE Software},
volume = {17},
number = {1},
pages = {27-33},
}