Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System

Abigail Leigh Phillips. Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System. Public Library Quarterly, 33(3):219-235, 2014. [doi]

@article{Phillips14-4,
  title = {Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System},
  author = {Abigail Leigh Phillips},
  year = {2014},
  doi = {10.1080/01616846.2014.937212},
  url = {http://dx.doi.org/10.1080/01616846.2014.937212},
  researchr = {https://researchr.org/publication/Phillips14-4},
  cites = {0},
  citedby = {0},
  journal = {Public Library Quarterly},
  volume = {33},
  number = {3},
  pages = {219-235},
}