Jerry Wenjie Ping, Khim-Yong Goh, Hock-Hai Teo. Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 221, Association for Information Systems, 2010. [doi]
@inproceedings{PingGT10, title = {Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy}, author = {Jerry Wenjie Ping and Khim-Yong Goh and Hock-Hai Teo}, year = {2010}, url = {http://aisel.aisnet.org/icis2010_submissions/221}, researchr = {https://researchr.org/publication/PingGT10}, cites = {0}, citedby = {0}, pages = {221}, booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010}, editor = {Rajiv Sabherwal and Mary Sumner}, publisher = {Association for Information Systems}, isbn = {978-0-615-41898-8}, }