Bhuminan Piyathasanan, Christine Mathies, Martin Wetzels, Paul G. Patterson, Ko de Ruyter. A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. Int. J. Electronic Commerce, 19(2):126-158, 2015. [doi]
@article{PiyathasananMWP15,
title = {A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers},
author = {Bhuminan Piyathasanan and Christine Mathies and Martin Wetzels and Paul G. Patterson and Ko de Ruyter},
year = {2015},
doi = {10.1080/10864415.2015.979484},
url = {http://dx.doi.org/10.1080/10864415.2015.979484},
researchr = {https://researchr.org/publication/PiyathasananMWP15},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {19},
number = {2},
pages = {126-158},
}