Responsible Marketing in the Age of AI: Ethical Reflection for Companies Between Innovation and Responsibility

Daniela Podevin, Moritz Paulus, Annika Wilhelm, Nicolas Hellbrück. Responsible Marketing in the Age of AI: Ethical Reflection for Companies Between Innovation and Responsibility. In Ali Emrouznejad, Slimane Hammoudi, Fons Wijnhoven, editors, Smart Business Technologies - 22nd International Conference, ICSBT 2025, Bilbao, Spain, June 11-12, 2025, Proceedings. Volume 2666 of Communications in Computer and Information Science, pages 216-228, Springer, 2025. [doi]

Authors

Daniela Podevin

This author has not been identified. Look up 'Daniela Podevin' in Google

Moritz Paulus

This author has not been identified. Look up 'Moritz Paulus' in Google

Annika Wilhelm

This author has not been identified. Look up 'Annika Wilhelm' in Google

Nicolas Hellbrück

This author has not been identified. Look up 'Nicolas Hellbrück' in Google