Marco Porta, Alice Ravarelli, Francesco Spaghi. Online newspapers and ad banners: an eye tracking study on the effects of congruity. Online Information Review, 37(3):405-423, 2013. [doi]
@article{PortaRS13,
title = {Online newspapers and ad banners: an eye tracking study on the effects of congruity},
author = {Marco Porta and Alice Ravarelli and Francesco Spaghi},
year = {2013},
doi = {10.1108/OIR-01-2012-0001},
url = {http://dx.doi.org/10.1108/OIR-01-2012-0001},
researchr = {https://researchr.org/publication/PortaRS13},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {37},
number = {3},
pages = {405-423},
}