The Effects of Online Cues and Perceived Risk on Customer Loyalty: An Empirical Study Among Online Footwear Buyers in India

Sanjeev Prashar, Pranay Verma. The Effects of Online Cues and Perceived Risk on Customer Loyalty: An Empirical Study Among Online Footwear Buyers in India. IRMJ, 33(2):64-75, 2020. [doi]

Authors

Sanjeev Prashar

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Pranay Verma

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