Danang Prihandoko, Nopriadi Saputra, Nayla Nur Alifah. Assessing the Effect of Electronic Word of Mouth (eWoM) on Online Buying Decisions of the Cosmetic Product. In Sukhan Lee, Hyunseung Choo, Roslan Ismail, editors, 18th International Conference on Ubiquitous Information Management and Communication, IMCOM 2024, Kuala Lumpur, Malaysia, January 3-5, 2024. pages 1-6, IEEE, 2024. [doi]
@inproceedings{PrihandokoSA24,
title = {Assessing the Effect of Electronic Word of Mouth (eWoM) on Online Buying Decisions of the Cosmetic Product},
author = {Danang Prihandoko and Nopriadi Saputra and Nayla Nur Alifah},
year = {2024},
doi = {10.1109/IMCOM60618.2024.10418399},
url = {https://doi.org/10.1109/IMCOM60618.2024.10418399},
researchr = {https://researchr.org/publication/PrihandokoSA24},
cites = {0},
citedby = {0},
pages = {1-6},
booktitle = {18th International Conference on Ubiquitous Information Management and Communication, IMCOM 2024, Kuala Lumpur, Malaysia, January 3-5, 2024},
editor = {Sukhan Lee and Hyunseung Choo and Roslan Ismail},
publisher = {IEEE},
isbn = {979-8-3503-3101-1},
}